What needed to change
As an early-stage skill-based gaming platform, BattleBucks was building out the core product while also figuring out how to acquire, engage, and retain users.
From ambiguity to a plan
As one of the early team members, I worked across the product lifecycle — identifying opportunities, defining and prioritizing features, and partnering with engineering and design to take ideas from concept through launch. I also used product and customer data to inform decisions throughout the process.
Turning the plan into something real
I helped build key parts of the product, including the dual-currency economy, referral rewards, and user engagement mechanics. After launch, I used funnel and cohort analysis and A/B testing to understand user behavior, evaluate performance, and guide further iterations.
improvement in user retention through product experiments and feature iterations, while helping deliver core product capabilities as the platform grew.